"Baseball is grown men getting paid to play a game. When you were a kid, I bet you didn't pick up a bat and ball because you were dying to work. A player's career is short enough. Let them enjoy it..” ~ Jack Elliot, Chunichi Dragons
Kenichi Zenimura, Japanese American Baseball Pioneer
Japanese Money Ball
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
For the Love of the Game
Comparing Marketing Policies in Nippon Professional Baseball and the National Football League
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